For commercial producers and production companies

The AICP bid.
Done right.

Every line where the agency expects it, with overtime, production fee, insurance and talent worked out for you. Revise after the creative call in minutes and send a bid that looks the part.

On the form

Every line. Where it belongs.

Days, rates and overtime on the AICP lines. The fees land on the right sections, so the total is one the agency can check.

LineDaysRateTotal
A · Producer4$950$3,800
B · Director of Photography2$2,500$5,000
B · Gaffer, 3 hrs OT2$850$2,048
I · Camera package2$3,200$6,400
L · Director2$7,500$15,000

On top of the costs

Production fee30%
Insurance2%
Talent handling10%

Each applied to the AICP sections it belongs to.

Built for how commercials actually bid.

Official line numbers.

A through N laid out as AICP lays them out. Lines can't be moved or deleted by accident, so every bid reads the same.

Overtime, line by line.

Time and a half and double time from the day rate and the hours it covers. Change the day and the overtime follows.

Talent and fees.

Agency fees on talent, talent handling, production fee and insurance, each on the sections it belongs to.

Every revision kept.

Each version after a creative call is saved and compared, so you can show the agency exactly what moved.

  • Prep, shoot and wrap days as globals
  • Client or full-detail PDFs
  • VFX and post bids connected in
  • Actuals against the bid

Simple pricing.

Try everything for 14 days. No credit card.

Save 24% with yearly billing.

Producer

Most popular

For producers and line producers.

$19/mo

$228 billed yearly

  • Unlimited projects and versions
  • Feature, AICP and series templates
  • Fringes, globals, fees, discounts and incentives
  • Invite your team with section-level access
  • Connected bids with review before they count
  • Charts, version history and cost report
  • Client or full-detail PDFs, CSV and .bid export

Studio

For production companies and VFX houses.

$49/mo

$588 billed yearly

  • Everything in Producer
  • PictureFlow VFX: shots by department with your rate card
  • VFX show budgets and shot bids for vendors
  • PictureFlow Tracker: every shot from awarded bid to delivery
  • Your company name on every export
  • Priority support

Your next bid, done right.